Today I’m going to show you how I’ve been able to use Pinterest Ads to get targeted traffic to my website for only $0.02 per click.
While most people are fighting over Facebook ads and trying to outbid each other to reach the exact same audiences..
There are very few people taking advantage of Pinterest Ads.
Because of this, there’s almost zero competition on Pinterest – even for some of the most lucrative keywords.
Pinterest has a minimum bid of $0.10 per click, but there’s a trick you can use to get around that:
Here’s Exactly What I Did to Get $0.02 Clicks:
If you want to get clicks for under the $0.10 minimum, you only need two ingredients:
1. A Pinterest “Brand Awareness” campaign (CPM bidding).
2. A high click-through rate on your Pinterest ads (above 2%).
Below I’m going to let you look inside my Pinterest Ads account and I’m going to walk you through exactly how I setup this $0.02 per click campaign:
Step 1: Create a Pinterest Pin
My goal with this campaign and this pin was to:
1. Make the best “How to Lucid Dream” pin on Pinterest.
2. Promote it using Pinterest Ads.
3. Make it go viral and get free traffic.
Well, the pin didn’t go viral like I hoped. 🙁
But this pin + my ad targeting has been consistently getting me clicks for less than 2 cents each.
I tried really hard to make this pin beautiful, but if you don’t think you can make “beautiful” pin, don’t let that stop you.
Most of my pins are ugly and they still do well:
Step 2: Create a “Brand Awareness” Campaign
Create a new campaign and choose “Brand Awareness” as your objective.
With a Brand Awareness campaign, Pinterest will charge you per 1,000 impressions (CPM), rather than per click.
The minimum CPM bid is only $2 per 1,000 impressions.CPM bidding + a high click-through rate on your ads is the secret to getting clicks for less than $0.10.
Example: If you spend $2 for 1,000 impressions and you have a 5% clickthrough rate, you’ll get 50 clicks for $2, which comes out to $0.04 per click.
I set my max CPM bid to $5 because I wanted to make sure I was getting as much exposure as possible for this campaign, but I ended up paying an average CPM of $2.80.
You can set your CPM bid as low as $2.00 if you’d like.
Step 3: Select “Search” as the Placement
Now that we’re paying Pinterest every time our ad is viewed, it’s very important that our ad is only displayed when there’s a really good chance that someone will click on it.
We don’t want our ads to show when people are mindlessly browsing their Pinterest home feeds.
We only want our ads to show when someone is actively searching for what we’re offering.
Make sure you only select the “Search” placement:
Step 4: Don’t Let Pinterest “Expand” Your Targeting
To be fair, I don’t think I’ve ever tried leaving this box checked..
But since we’re paying Pinterest every time someone views our ad, I think it’s a good idea to be in full control of where our ad is shown.
Step 5: Only Use Phrase Match or Exact Match Keywords
If you just enter your keywords normally, Pinterest is going to treat them as Broad Match keywords, which means your ads can show up for all kinds of irrelevant searches.
This is an even bigger problem now that we’re paying every time someone views our ad.
Always use “Phrase Match” or [Exact Match] keywords.
For this campaign, I went with Phrase Match, and I only used two keywords:
If you use “Phrase Match”, your ad will show when a search contains your keyword phrase (as well as misspellings and close variations).
If you use [Exact Match], your ad will only show when someone searches for that keyword exactly (as well as close variations).
Step 6: Choose the Right Keywords
I got lucky with this campaign and it’s performing very well, even though I used a pretty broad keyword.
But the secret to getting a high clickthrough rate (and cheap clicks) is matching your ad to the intent behind the person’s search query as closely as possible.
For example, let’s pretend that we’re selling teeth whitening kits.
Targeting the keyword “teeth whitening” might seem like an obvious choice (and it might work)..
But what do we really know about someone who searched for “teeth whitening”?
Are they looking for a DIY teeth whitening recipe?
Are they looking for a teeth whitening toothpaste?
Are they looking for a teeth whitening kit?
We really don’t know.
The people that were hoping to find a DIY teeth whitening recipe probably won’t click on our teeth whitening kit ad, which will decrease the clickthrough rate on our ad, and increase our cost per click.
On the other hand, if we target the keywords:
“teeth whitening products”
“teeth whitening kits”
Then we know that there’s a good chance the searcher is going to be interested in our teeth whitening kits.
Our clickthrough rate will likely be very high, and our cost per click will go down as a result.
Do you have questions about Pinterest Ads? Post your question below and I’ll answer it!